Mr Kenneth Choo Tay Sian

Mr Choo is the Managing Director Asia Pacific of Heineken Asia Pacific Pte Ltd, overseeing a number of countries in the region. He is the Chairman of Cambodia Brewery Limited, Lao APB Ltd and APB Lanka Ltd.

Mr Choo sits on the board of various operating companies in the region. He is also a member of the Senior Management Team in Asia Pacific. Prior to this appointment, Mr Choo was the CFO of Heineken Asia Pacific, responsible for leading the Finance function across Asia Pacific, overseeing planning and control, strategy development, accounting and reporting, tax and treasury as well as people and competency development. He played a key leadership role during Heineken's acquisition of Asia Pacific Breweries Limited (APB) and following that, the successful integration of APB.

Mr Choo joined Heineken in 2003 as Business Development Manager and has held senior positions in Finance and Business Development with Heineken Asia Pacific.  He successfully led several M&A deals and was a board member of both listed and privately held companies in the APB Group. Before joining Heineken, Mr Choo was the Regional Director of global retailer Royal Ahold NV. Mr Choo also sits on the board of APB Foundation, The National Kidney Foundation, and is an advisor to the Board of Rock Production.

Mr Choo is a Chartered Accountant.  He attended the Advanced Management Program at Harvard Business School.